When Neenah decided to bring its Paper, Packaging, and Wide Format brands under one umbrella, the Where Ideas Lead campaign was born. The campaign positioned Neenah as a partner in the creative process that can provide the solutions—from paper and packaging to gift cards and wall murals—that empower brands to take their ideas wherever they may lead.
![](https://cdn.myportfolio.com/1d56b71f-c7b9-455c-9112-4628d08989b8/50914c5d-c303-4182-8022-04dd9cc86978_rw_1920.jpg?h=aea36a64b23af6d264c460b9ff3c30b9)
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The creative visuals show products that are by design not designed, that are beautiful enough to stand alone and provide the canvas for creatives to envision their own designs.
![](https://cdn.myportfolio.com/1d56b71f-c7b9-455c-9112-4628d08989b8/e8c79d88-8897-4100-9c83-c6194e4b0c72_rw_1920.jpg?h=9dd52c9792663d36e8a1bd15baa3621a)
![](https://cdn.myportfolio.com/1d56b71f-c7b9-455c-9112-4628d08989b8/b26d1bfd-c479-4f3f-bdf7-b067f972d823_rw_1920.jpg?h=2dd118ceef09bd2b77e6e1c77eae314b)
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This multi-channel campaign appeared in print, online, social, and in physical spaces such as international tradeshows and customer-focused events.
![](https://cdn.myportfolio.com/1d56b71f-c7b9-455c-9112-4628d08989b8/989a0fd6-f24d-4117-9035-542ea0276581_rw_1200.jpg?h=f6361973bb221e00a181fcf5ac1f85e7)
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On set with the Design Army team at the campaign photoshoot in Brooklyn, NY.
![](https://cdn.myportfolio.com/1d56b71f-c7b9-455c-9112-4628d08989b8/52fc1943-764d-4c60-9643-de42ed718601_rw_1200.jpg?h=ec9181f79767fc27133ce26ce04b160b)
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Selected pages from the Where Ideas Lead campaign brand guidelines outline print, digital, email, web, and video applications.
![](https://cdn.myportfolio.com/1d56b71f-c7b9-455c-9112-4628d08989b8/54ddcfd1-1c63-4ca1-97c1-b76baf4696f6_rw_1200.jpg?h=1077ceaa4517dda88eea615aa014945f)
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CREDITS
Strategy & Creative Direction: Design Army (Pum Lefebure), Neenah (Kingsley Shannon, Mark Sng, Ellen Bliske, Dannah Burgess, Dallas Franklin)
Campaign Visuals: Design Army
Print & Production: Fey Printing
Photography: Paul Siekert