When Neenah decided to bring its Paper, Packaging, and Wide Format brands under one umbrella, the Where Ideas Lead campaign was born. The campaign positioned Neenah as a partner in the creative process that can provide the solutions—from paper and packaging to gift cards and wall murals—that empower brands to take their ideas wherever they may lead.
The creative visuals show products that are by design not designed, that are beautiful enough to stand alone and provide the canvas for creatives to envision their own designs.
This multi-channel campaign appeared in print, online, social, and in physical spaces such as international tradeshows and customer-focused events.
On set with the Design Army team at the campaign photoshoot in Brooklyn, NY.
Selected pages from the Where Ideas Lead campaign brand guidelines outline print, digital, email, web, and video applications.
Strategy & Creative Direction: Design Army (Pum Lefebure), Neenah (Kingsley Shannon, Mark Sng, Ellen Bliske, Dannah Burgess, Dallas Franklin)
Campaign Visuals: Design Army
Print & Production: Fey Printing
Photography: Paul Siekert