When Neenah decided to bring its Paper, Packaging, and Wide Format brands under one umbrella, the Where Ideas Lead campaign was born. The campaign positioned Neenah as a partner in the creative process, providing the products and services— the solutions—to transform ideas into results. From gift cards and wall murals, to custom papers and packaging, Neenah has the products to empower brands to take their ideas wherever they may lead. The creative visuals show products that are by design not designed, that are beautiful enough to stand alone and provide the canvas for creatives to envision their own designs. This multi-channel campaign appeared in print, online, social, and in physical spaces such as tradeshows and customer-focused events.
Strategy & Creative Direction: Design Army (Pum Lefebure), Neenah (Kingsley Shannon, Mark Sng, Ellen Bliske, Dannah Burgess, Dallas Franklin)
Campaign Visuals: Design Army
Print & Production: Fey Printing
Photography: Paul Siekert