The Compass Collection highlights luxury listings in the Greater Atlanta market, and is printed and mailed to a specially-curated mailing list of 7,000+ high net-worth residents. Each bi-annual edition gives Compass Atlanta agents an opportunity to feature active and sold listings to potential buyers and sellers via a luxury direct mail piece.
The Spring 2022 edition shown here with blind-embossed cover conveys understated elegance.
Agency: Compass In-House Design Team
Creative Direction & Design: Dallas Franklin, Carter Tindall, Laura Capps
Print & Production: Universal Print Group
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Compass Atlanta Luxury Campaign
Compass Greater Atlanta advertises quarterly in Atlanta Homes & Lifestyles and Modern Luxury Interiors. The goal of this luxury advertising campaign is to position Compass as a tech-forward brand and create intrigue that encourages readers to scan the QR code.
For the creative, we began with elegant black ads with a simple QR code and then built a progression of visuals that culminated in a 2-page spread reveal.
Agency: Compass In-House Design TeamCreative Direction: Dallas Franklin, Carter Tindall, Alex Page, Morgan Predieri
Design: Dallas Franklin, Carter Tindall
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Compass Atlanta Design Team
Team-building events for the Compass Atlanta design team included a pottery class, hot yoga, an art museum visit, and a community service day.