In 2019, Neenah launched the first-ever paper extension for the Adobe platform. This innovative tool allows designers to simplify their design process with just one click, easily view their artwork on hundreds of colors and textures from Neenah, plus order paper samples, all from within the Adobe platform. After an initial launch within Adobe Illustrator®, Photoshop®, and InDesign®, we expanded Neenah Swatch Pro™ include new collections, brands, textures, and colors as Neenah’s product offering evolved. Quality control involved constant user testing and bug fixes to ensure the extension functioned properly with Adobe software upgrades, and paper textures rendered accurately on-screen.
Concept & Strategy: Neenah Design (Alice Banach, Dallas Franklin)
UX/UI: Neenah Design (Dallas Franklin), 6kites (Phil Maddaloni)
Campaign Creative: Design Army
Tradeshow Booth Design: Neenah (Dallas Franklin)