Neenah’s first-ever packaging-focused promotion featured real world applications on NEENAH® Folding Board, Box Wrap, and Label papers. The piece included relevant statistics on consumer behavior to support the promotional messaging. In addition to designing and art directing the promotion, I also led 3 custom webinars featuring “Elevate your Brand” targeted to Designers, Merchants, and Printers.
CREDITS
Creative Direction: Neenah Design (Dallas Franklin)
Design: Neenah Design (Dallas Franklin, Ana Velasco), Farmhouse Design (Ellie McKenzie)
Print & Production: Fey Printing
Photography: Paul Siekert
