To target designers looking to elevate their packaging projects, Neenah’s created a premium packaging-focused promotion that featured real world applications on NEENAH® Folding Board, Box Wrap, and Label papers. The piece included relevant statistics on consumer behavior to support the promotional messaging, as featured in GDUSA and The Dieline.
The packaging examples included a variety of real-world packaging applications on Neenah substrates that users can touch and feel.
Creative Direction: Neenah Design (Dallas Franklin)
Design: Neenah Design (Dallas Franklin, Ana Velasco), Farmhouse Design (Ellie McKenzie)
Print & Production: Fey Printing
Photography: Paul Siekert