The Neenah Design Center in Alpharetta, GA provides design and prototyping solutions for key customers to help them visualize their products on Neenah's line of premium substrates. To expand Neenah's prototyping capabilities, I worked with architects, building personnel, and contractors to design and build out this space, relocating two large pieces of equipment from Massachusetts to Georgia.
Several prototypes helped to secure global business partnerships still in place today. The Neenah in-house design team prototyped Amazon gift card carriers now selling on amazon.com, translating into $500,000 in revenue over a four year period. Custom prototypes for GAP secured revenue valued at $1MM annually.
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Neenah Design Center (NY)
To expand its reach and drive cost savings via customer-driven design solutions and prototyping, Neenah invested in a New York showroom, collaborating with Drew McGukin Interiors on the interior design.
CREDITS
Interior Design (Alpharetta, GA): Dallas Franklin
Interior Design (New York, NY): Drew McGukin Interiors
Prototypes: Neenah Design, Scangroup
