Compass Greater Atlanta advertises quarterly in Atlanta Homes & Lifestyles and Modern Luxury Interiors magazines. The goal of this campaign is to position Compass as a tech-forward, luxury brand, and create intrigue that encourages readers to scan the code. For the creative, we began with an elegant, understated black ad with a simple QR code and then built a progression of visuals that culminated in a 2-page spread reveal.
Creative Direction: Dallas Franklin, Carter Tindall, Alex Page, Morgan Predieri
Design: Dallas Franklin, Carter Tindall